Franklin Gothic Font and its related faces are a wide group of sans-serif typefaces belonging to the industrial or grotesque genre created in the initial years of the 20th century by the American Type Founders (ATF) company, with the primary designer being Morris Fuller Benton. “Gothic” as used during this time, now a rarely heard term apart from when referring to gothic designs, was a term for sans-serif.
Franklin Gothic is commonly used in many advertisements and headlines in the newspapers. Surprisingly, the typeface is still popular and frequently used in different types of media – from books to billboards. Although they were somewhat overshadowed in the 1930s by faces imported from Europe, such as Kabel and Futura, they have been used by American designers on and off ever since. Benton‘s Franklin Gothic is a series of stable designs, intended for display and trade purposes, such as headlines, rather than for body text. This has been done many times with various versions and adaptations being made.
Franklin Gothic Font Preview
Personal use only
